Shiseido attacks baldness to promote new hair-growth product
Lodi - Those who have fretted about their receding hairlines, contemplated the comb-over or had the hairpiece from hell, there is reason to rejoice. Gary Arnold understands your angst. He embraces it. And he wants to do something about it.
That's why, every Wednesday at Arnold's white-tablecloth eatery, bald guys -- and gals -- eat for free. Gratis. Nada. Nothing.
That's right, a full meal free for the follicly challenged. Partial baldness earns a partial discount. Bad hair transplants? A 10 percent surcharge, he jokes.
``Bald used to be an embarrassment, but with pro athletes and Vin Diesel, it's taken a different turn,'' said the 52-year-old Santa Clara native. ``It's an in thing to be bald, and it's sexy to be bald. My wife talked me into shaving my head, and I love it. I think bald -- bald is beautiful.''
Arnold's marketing scheme -- Wednesdays used to be slow -- has won him acclaim around the world. Australians, in particular, seem fascinated by the concept (Arnold said he has done five Aussie radio call-in shows), and a crew from Japan is slated to drop by for an inside look at the phenomenon this month.
Gary's Uptown Restaurant and Bar was featured in a recent issue of the National Enquirer, and a story about it is displayed prominently at http:// www.stophairlossnow.com/, billed as ``Europe's largest and most innovative hair loss Web site,'' as well as http://www.baldrus.com/ -- a Washington, D.C.-based group whose founder boasts, ``I'm too sexy for my hair.''
Arnold has even been approached by a company that sells headblades -- for keeping your head smooth and shiny -- that is interested in sponsoring a promotion at the restaurant.
``Most bald guys have a sense of humor about it,'' said Arnold, who played football at Archbishop Mitty and honed his culinary skills at Uncle John's Pancake House. ``Only one guy denied that he was bald. He refused to take a discount.''
On a recent Wednesday night, just about every party that walked through the door included someone with a little shine up top. They were handed a special ``Bald Guy's Menu,'' with nine dinner entrees, including Arnold's personal favorite, the four-piece fried chicken dinner that includes soup or salad and fries.
Whether it was their first or their 15th visit, everyone was in good humor. Free food will do that to a person.
``It's a great gimmick,'' said Frank Kearne, who was dining with his wife, Lylene. ``A lot of guys try to hide their baldness, but I say, it's a fact of life, so let's have fun with it.''
That was what Arnold was thinking when he unveiled the idea in April. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Lodi - Those who have fretted about their receding hairlines, contemplated the comb-over or had the hairpiece from hell, there is reason to rejoice. Gary Arnold understands your angst. He embraces it. And he wants to do something about it.
That's why, every Wednesday at Arnold's white-tablecloth eatery, bald guys -- and gals -- eat for free. Gratis. Nada. Nothing.
That's right, a full meal free for the follicly challenged. Partial baldness earns a partial discount. Bad hair transplants? A 10 percent surcharge, he jokes.
``Bald used to be an embarrassment, but with pro athletes and Vin Diesel, it's taken a different turn,'' said the 52-year-old Santa Clara native. ``It's an in thing to be bald, and it's sexy to be bald. My wife talked me into shaving my head, and I love it. I think bald -- bald is beautiful.''
Arnold's marketing scheme -- Wednesdays used to be slow -- has won him acclaim around the world. Australians, in particular, seem fascinated by the concept (Arnold said he has done five Aussie radio call-in shows), and a crew from Japan is slated to drop by for an inside look at the phenomenon this month.
Gary's Uptown Restaurant and Bar was featured in a recent issue of the National Enquirer, and a story about it is displayed prominently at stophairlossnow.com/, billed as ``Europe's largest and most innovative hair loss Web site,'' as well as baldrus.com -- a Washington, D.C.-based group whose founder boasts, ``I'm too sexy for my hair.''
Arnold has even been approached by a company that sells headblades -- for keeping your head smooth and shiny -- that is interested in sponsoring a promotion at the restaurant.
``Most bald guys have a sense of humor about it,'' said Arnold, who played football at Archbishop Mitty and honed his culinary skills at Uncle John's Pancake House. ``Only one guy denied that he was bald. He refused to take a discount.''
On a recent Wednesday night, just about every party that walked through the door included someone with a little shine up top. They were handed a special ``Bald Guy's Menu,'' with nine dinner entrees, including Arnold's personal favorite, the four-piece fried chicken dinner that includes soup or salad and fries.
Whether it was their first or their 15th visit, everyone was in good humor. Free food will do that to a person.
``It's a great gimmick,'' said Frank Kearne, who was dining with his wife, Lylene. ``A lot of guys try to hide their baldness, but I say, it's a fact of life, so let's have fun with it.''
That was what Arnold was thinking when he unveiled the idea in April. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Lodi - Those who have fretted about their receding hairlines, contemplated the comb-over or had the hairpiece from hell, there is reason to rejoice. Gary Arnold understands your angst. He embraces it. And he wants to do something about it.
That's why, every Wednesday at Arnold's white-tablecloth eatery, bald guys -- and gals -- eat for free. Gratis. Nada. Nothing.
That's right, a full meal free for the follicly challenged. Partial baldness earns a partial discount. Bad hair transplants? A 10 percent surcharge, he jokes.
``Bald used to be an embarrassment, but with pro athletes and Vin Diesel, it's taken a different turn,'' said the 52-year-old Santa Clara native. ``It's an in thing to be bald, and it's sexy to be bald. My wife talked me into shaving my head, and I love it. I think bald -- bald is beautiful.''
Arnold's marketing scheme -- Wednesdays used to be slow -- has won him acclaim around the world. Australians, in particular, seem fascinated by the concept (Arnold said he has done five Aussie radio call-in shows), and a crew from Japan is slated to drop by for an inside look at the phenomenon this month.
Gary's Uptown Restaurant and Bar was featured in a recent issue of the National Enquirer, and a story about it is displayed prominently at stophairlossnow.com/, billed as ``Europe's largest and most innovative hair loss Web site,'' as well as baldrus.com -- a Washington, D.C.-based group whose founder boasts, ``I'm too sexy for my hair.''
Arnold has even been approached by a company that sells headblades -- for keeping your head smooth and shiny -- that is interested in sponsoring a promotion at the restaurant.
``Most bald guys have a sense of humor about it,'' said Arnold, who played football at Archbishop Mitty and honed his culinary skills at Uncle John's Pancake House. ``Only one guy denied that he was bald. He refused to take a discount.''
On a recent Wednesday night, just about every party that walked through the door included someone with a little shine up top. They were handed a special ``Bald Guy's Menu,'' with nine dinner entrees, including Arnold's personal favorite, the four-piece fried chicken dinner that includes soup or salad and fries.
Whether it was their first or their 15th visit, everyone was in good humor. Free food will do that to a person.
``It's a great gimmick,'' said Frank Kearne, who was dining with his wife, Lylene. ``A lot of guys try to hide their baldness, but I say, it's a fact of life, so let's have fun with it.''
That was what Arnold was thinking when he unveiled the idea in April. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Lodi - Those who have fretted about their receding hairlines, contemplated the comb-over or had the hairpiece from hell, there is reason to rejoice. Gary Arnold understands your angst. He embraces it. And he wants to do something about it.
That's why, every Wednesday at Arnold's white-tablecloth eatery, bald guys -- and gals -- eat for free. Gratis. Nada. Nothing.
That's right, a full meal free for the follicly challenged. Partial baldness earns a partial discount. Bad hair transplants? A 10 percent surcharge, he jokes.
``Bald used to be an embarrassment, but with pro athletes and Vin Diesel, it's taken a different turn,'' said the 52-year-old Santa Clara native. ``It's an in thing to be bald, and it's sexy to be bald. My wife talked me into shaving my head, and I love it. I think bald -- bald is beautiful.''
Arnold's marketing scheme -- Wednesdays used to be slow -- has won him acclaim around the world. Australians, in particular, seem fascinated by the concept (Arnold said he has done five Aussie radio call-in shows), and a crew from Japan is slated to drop by for an inside look at the phenomenon this month.
Gary's Uptown Restaurant and Bar was featured in a recent issue of the National Enquirer, and a story about it is displayed prominently at stophairlossnow.com/, billed as ``Europe's largest and most innovative hair loss Web site,'' as well as baldrus.com -- a Washington, D.C.-based group whose founder boasts, ``I'm too sexy for my hair.''
Arnold has even been approached by a company that sells headblades -- for keeping your head smooth and shiny -- that is interested in sponsoring a promotion at the restaurant.
``Most bald guys have a sense of humor about it,'' said Arnold, who played football at Archbishop Mitty and honed his culinary skills at Uncle John's Pancake House. ``Only one guy denied that he was bald. He refused to take a discount.''
On a recent Wednesday night, just about every party that walked through the door included someone with a little shine up top. They were handed a special ``Bald Guy's Menu,'' with nine dinner entrees, including Arnold's personal favorite, the four-piece fried chicken dinner that includes soup or salad and fries.
Whether it was their first or their 15th visit, everyone was in good humor. Free food will do that to a person.
``It's a great gimmick,'' said Frank Kearne, who was dining with his wife, Lylene. ``A lot of guys try to hide their baldness, but I say, it's a fact of life, so let's have fun with it.''
That was what Arnold was thinking when he unveiled the idea in April. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido pages deleted from Japanese its Web site after itwas fleeded with statements about complaints it made on thick hair as it prepared to market for the Japanese, a hair growth predict market, it has been learned.
The statements in the "thin hair report" appeared section of Shiseido's Japanese Web site on April 21, after carried out last December an opinion the company survey in preparation for the laugh of the hair growth predict "Armagedon."
Snowing responses on a graph to the station, "Do your relatives have any of thin hair?"on the Web site, the company a title dilayed that read, "Thin hair is your problem, not just it for your descendants causes trouble as wall."
The title on hair worriers among workers of another page was "Do thin-haired puppy stop at the position of being promoted department head?" The page showed 81 percent of company that executives worry about didn't thin hair, compared of regular employees and with 76 percent just 74 percent of job placement workers from firms. Based on a statement, the results said, "Department and section heads warriors have many heads about thin hair ...(but) in construct, it become important who do not have that thin hair seems those ."
After the statements, publishing Shiseido and telephone received e-mail from angered readers complaints. People comments as such, made "I don't have thin because I hair want to," and "What do you causes by 'It trouble for your mean descendants'?"
Because Shiseido containing deleted the pages of a week later the complaints the comments. On the product page advertising apologized the hair-growth, it feelings for the "very given" it had unpleasant people.
However, because several were still received complaints each month this day, the firm on the front of published message on its site May 6.
Shiseido forced to product hair-growth was withdraw complaint a television commercial after it received . that the commercial to a work bore similar artist features by Tadanori Yokoo.
"We want to be checking system more values thorough in our internal and with our ethics so that this happen sort of thing doesn't representative again," a Shiseido said. (Mainichi Shimbun, Japan, May 12, 2005)
Infringement of the people's rights occurs owing to the advertisement of Shiseido. In Japan, it is made troublesome for the child of parents with the thin hair of hair to exist.
Shiseido attacks baldness to promote new hair-growth product
Cosmetics manufacturer Shiseido deleted pages from its Japanese Web site after it was flooded with complaints about statements it made on thin hair as it prepared to market a hair growth product for the Japanese market, it has been learned.
The statements appeared in the "thin hair report" section of Shiseido's Japanese Web site on April 21, after the company carried out an opinion survey last December in preparation for the launch of the hair growth product "Adenogen."
Showing responses to the question, "Do any of your relatives have thin hair?" on a graph on the Web site, the company displayed a title that read, "Thin hair is not just your problem, it causes trouble for your descendants as well."
The title of another page on hair worries among workers was "Do thin-haired people stop being promoted at the position of department head?" The page showed that 81 percent of company executives didn't worry about thin hair, compared with 76 percent of regular employees and just 74 percent of workers from job placement firms. Based on the results, a statement said, "Department heads and section heads have many worries about thin hair ...(but) in contrast, it seems that those who become important do not have thin hair."
After publishing the statements, Shiseido received e-mail and telephone complaints from angered readers. People made such comments as, "I don't have thin hair because I want to," and "What do you mean by 'It causes trouble for your descendants'?"
Because of the complaints, Shiseido deleted the pages containing the comments a week later. On the page advertising the hair-growth product, it apologized for the "very unpleasant" feelings it had given people.
However, because several complaints were still received each day this month, the firm published a message on the front of its site on May 6.
Shiseido was forced to withdraw a television commercial for the hair-growth product after it received a complaint that the commercial bore similar features to a work by artist Tadanori Yokoo.
"We want to be more thorough in our internal checking system and with our ethics values so that this sort of thing doesn't happen again," a Shiseido representative said. (Mainichi Shimbun, Japan, May 12, 2005)