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Shiseido attacks baldness to promote new hair-growth product

Lodi - Those who have fretted about their receding hairlines, contemplated
the comb-over or had the hairpiece from hell, there is reason to rejoice. Gary
Arnold understands your angst. He embraces it. And he wants to do
something about it.

That's why, every Wednesday at Arnold's white-tablecloth eatery, bald guys
-- and gals -- eat for free. Gratis. Nada. Nothing.

That's right, a full meal free for the follicly challenged. Partial baldness
earns a partial discount. Bad hair transplants? A 10 percent surcharge, he
jokes.

``Bald used to be an embarrassment, but with pro athletes and Vin Diesel, it's
taken a different turn,'' said the 52-year-old Santa Clara native. ``It's an in
thing to be bald, and it's sexy to be bald. My wife talked me into shaving my
head, and I love it. I think bald -- bald is beautiful.''

Arnold's marketing scheme -- Wednesdays used to be slow -- has won him
acclaim around the world. Australians, in particular, seem fascinated by the
concept (Arnold said he has done five Aussie radio call-in shows), and a
crew from Japan is slated to drop by for an inside look at the phenomenon
this month.