まずラグビーのワールドカップの2003年と2007年の比較から
Television viewing for England matches in the Rugby World Cup on commercial channel ITV1 is down 25 per cent
on the audiences attracted for England’s group matches at the 2003
The average audience for England’s three matches on commercial channel ITV1 is 3.627 million viewers,
compared to the average of 4.927 million in 2003. Tonight’s England-Tonga clash, which decides which
of the two will qualify for a quarter-final tie against Australia,
2007年のラグビーW杯の視聴率は25パーセントダウンしてた。