ISIS-chan (Japanese: ISIS縺。繧?繧?, Aishisu Chan) is a moe anthropomorphized character for the jihadist
rebel group Islamic State (IS) created by users of the Japanese text board site 2channel. Similar to the
story behind the birth of Hinomoto Oniko in 2010, ISIS-chan was conceived as part of an online effort to
counter terrorist propaganda by disrupting the search-engine optimization (SEO) profile of relevant
keywords with images of a moe character.