米経済紙「AKBすげえ…ビジネスモデルとして確立してるわ」

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483名無しさん@涙目です。(ポタラ宮)
>>1の時事通信は元の記事のこういうところを省いている

http://online.wsj.com/article/SB10001424052970203733304577101733547361496.html?KEYWORDS=AKB48
> One key ingredient: fan access and participation. CD releases come complete with lottery tickets
> for a chance to attend a "handshake event" to meet members, or with ballots for popularity contests
> for members, with the top vote-getters performing on coming singles or appearing in music videos.
> Many of AKB48's hard-core otaku, or geek, fans buy dozens, or even hundreds of copies of the same
> CD to give their favorite girl a boost in rankings, or to win a chance to meet her in person.
→CDには「握手イベント」へのくじがついていて、オタクは一人で何ダースや何百枚も同じCDを買う

> But helped by the country's largest advertising agency, Dentsu Inc., the group has also been
> aggressively marketed to a more mainstream audience.
→この国で最大の広告代理店「電通」の後押しで、このグループは国内のもっとメインストリームの顧客に
 貪欲に売り込みを続けている