http://online.wsj.com/article/SB10001424052970203733304577101733547361496.html?KEYWORDS=AKB48 > One key ingredient: fan access and participation. CD releases come complete with lottery tickets
> for a chance to attend a "handshake event" to meet members, or with ballots for popularity contests
> for members, with the top vote-getters performing on coming singles or appearing in music videos.
> Many of AKB48's hard-core otaku, or geek, fans buy dozens, or even hundreds of copies of the same
> CD to give their favorite girl a boost in rankings, or to win a chance to meet her in person.
→CDには「握手イベント」へのくじがついていて、オタクは一人で何ダースや何百枚も同じCDを買う
> But helped by the country's largest advertising agency, Dentsu Inc., the group has also been
> aggressively marketed to a more mainstream audience.
→この国で最大の広告代理店「電通」の後押しで、このグループは国内のもっとメインストリームの顧客に
貪欲に売り込みを続けている
※ちなみに電通の子会社でもある時事通信は原文から電通の部分と握手イベントの事を省いています
http://www.jiji.com/jc/c?g=soc_30&k=2011122900008