deadline >THURSDAY 9:30 PM, 2ND UPDATE: Sources tell me that Thursday late shows and Friday midnights for Pacific Rim are headed over $3M tonight and “could catch or pass” last month’s late shows for World War Z at $3.6M.
I’ve just heard that Growns-Ups 2 late shows also are bigger than expected even than it’s not an R-rated comedy. “Maybe as high as $2M for a PG-13, family, non-fanboy, no IMAX movie,” an insider says. All this raising hopes for the weekend.