Rank Brand Country of origin Sector 2006 Brand Value ($m) Change in brand value 1 Coca-Cola US Beverages 67,000 -1% 2 Microsoft US Computer Software 56,927 -5% 3 IBM US Computer Services 56,201 5% 4 GE US Diversified 48,907 4% 5 Intel US Computer Hardware 32,319 -9% 6 Nokia Finland Telecoms Equipment 30,131 14% 7 Toyota Japan Automotive 27,941 13% 8 Disney US Media 27,848 5% 9 McDonald’s US Restaurants 27,501 6% 10 Mercedes Germany Automotive 21,795 9% 11 Citi US Financial Services 21,458 8% 12 Marlboro US Tobacco 21,350 1% 13 Hewlett-Packard US Computer Hardware 20,458 8% 14 American Express US Financial Services 19,641 6% 15 BMW Germany Automotive 19,617 15% 16 Gillette US Personal Care 19,579 12% 17 Louis Vuitton France Luxury 17,606 10% 18 Cisco US Computer Services 17,532 6% 19 Honda Japan Automotive 17,049 8% 20 Samsung Republic of Korea Consumer Electronics 16,169 8% 21 Merrill Lynch US Financial Services 13,001 8% 22 Pepsi US Beverages 12,690 2% 23 Nescafe Switzerland Beverages 12,507 2% 24 Google US Internet Services 12,376 46% 25 Dell US Computer Hardware 12,256 -7%
51 Nintendo Japan Consumer Electronics 6,559 1% 52 Gap US Apparel 6,416 -22% 53 L’Oreal France Personal Care 6,392 6% 54 Heinz US Food 6,223 -10% 55 Yahoo! US Internet Services 6,056 15% 56 Volkswagen Germany Automotive 6,032 7% 57 Xerox US Computer Hardware 5,918 4% 58 Colgate US Personal Care 5,634 9% 59 Wrigley’s US Food 5,449 -2% 60 KFC US Restaurants 5,350 5% 61 Chanel France Luxury 5,156 8% 62 Avon US Personal Care 5,040 -3% 63 Nestle Switzerland Food 4,932 4% 64 Kleenex US Personal Care 4,842 -2% 65 Amazon.com US Internet Services 4,707 11% 66 Pizza Hut US Restaurants 4,694 -5% 67 Danone France Food 4,638 3% 68 Caterpillar US Machinery 4,580 12% 69 Motorola US Telecoms Equipment 4,569 18% 70 Kodak US Consumer Electronics 4,406 -12% 71 adidas Germany Sporting Goods 4,290 6% 72 Rolex Switzerland Luxury 4,237 9% 73 Zara Spain Apparel 4,235 14% 74 Audi Germany Automotive 4,165 13% 75 Hyundai Republic of Korea Automotive 4,078 17%
76 BP UK Energy 4,010 6% 77 Panasonic Japan Consumer Electronics 3,978 7% 78 Reuters UK Media 3,961 2% 79 Kraft US Food 3,943 -7% 80 Porsche Germany Automotive 3,927 4% 81 Hermes France Luxury 3,855 9% 82 Tiffany & Co. US Luxury 3,819 6% 83 Hennessy France Alcohol 3,576 12% 84 Duracell US Consumer Electronics 3,576 -3% 85 ING Netherlands Financial Services 3,475 9% 86 Cartier France Luxury 3,360 10% 87 Moet & Chandon France Alcohol 3,257 9% 88 Johnson & Johnson US Personal Care 3,193 5% 89 Shell Netherlands Energy 3,173 4% 90 Nissan Japan Automotive 3,108 -3% 91 Starbucks US Restaurants 3,099 20% 92 Lexus Japan Automotive 3,070 New 93 Smirnoff UK Alcohol 3,032 -2% 94 LG Republic of Korea Consumer Electronics 3,010 14% 95 Bulgari Italy Luxury 2,875 6% 96 Prada Italy Luxury 2,874 4% 97 Armani Italy Luxury 2,783 4% 98 Burberry UK Luxury 2,783 New 99 Nivea Germany Personal Care 2,692 5% 100 Levi’s US Apparel 2,689 1%