Hmm..don't ever recall "The Action" being featured in MOJO, but, if you wanna check, go back to the front page of www.mojo4music.com, and you'll find an index of every issue ever published that you can download.
In case that turns up a blank, here's some info on The Action to go on...
The Action
Personnel: MIKE EVANS bass ALAN BAM KING guitar REG KING vocals ROGER POWELL drums PETE WATSON guitar MARTIN STONE guitar IAN WHITEMAN piano
ALBUMS: 1) THE ULTIMATE ACTION (Edsel ED 101) 1980 2) ACTION SPEAKS LOUDER THAN (Castle DOJOLP 3) 1985 3) BRAIN (THE LOST RECORDINGS) (Autumn Stone Archives ASACD 01 /DIG005) 1996 4) ROLLED GOLD (Dig The Fuzz DIG 025) 1998 5) 16 SLICES OF (Carnaby Records CY 004) 2001
NB: (1) reissued on CD (Edsel CD 101) in 1990 with additional cuts. (2) is a five track 12". (4) is a reissue of (3), but taken from the mastertapes.
45s: 1] Land Of One Thousand Dances/In My Lonely Room ( Parlophone R 5354) 1965 2] I'll Keep On Holding On/Hey Sah-Lo-Ney (Parlophone R 5410) 1966 3] Baby You've Got It/Since I Lost My Baby (Parlophone R 5474) 1966 4] Never Ever/Twenty Fourth Hour (Parlophone R 5572) 1967 5] Shadows And Reflections/Something Has Hit Me (Parlophone R 5610) 1967
Reissue 45s: 6] I'll Keep Holding On/Wasn't It You (PS) (Edsel E 5001) 1981 7] Since I Lost My Baby/Never Ever/Wasn't It You (PS) (Edsel E 5002) 1981 8] Shadows And Reflections/Something Has Hit Me (PS) (Edsel E 5003) 1981 9] Hey Sha-Lo-Ney/Come On, Come With Me (PS) (Edsel E 5008) 1984
NB: They also recorded a German-only 45, Harlem Shuffle/Wasn't It You (Hansa 14 321 AT), whose flip side is highly rated.
Action were formed in 1963. They were previously known as The Boys, and under that name had also backed Sandra Barry on a 45. Based around the Kentish Town area of London they played an amalgam of R&B and high quality soul (in their later days). They enjoyed a strong mod following.
The Edsel compilation is a fine amalgam of British pop and soul. It includes all five of their Parlophone 45s, which range from powerhouse R&B (I'll Keep On Holding On), through excellent pop-soul (Shadows And Reflections, Never Ever) to the soul ballad (Since I Lost My Baby). Containing previously unissued cuts too, it is essential listening.
Watson left in 1966 to be replaced by Martin Stone, who was previously with the Savoy Brown Blues Band and Stone's Masonry. Ian Whiteman joined on piano in mid-1967. He had been on the Ben Carruthers and The Deep 45. They were thrown off EMI before their last planned 45, Little Girl, could be released. They taped lots of material for Giorgio Gomelsky. Martin Stone was in and out of the band in this era. In mid-1968, without Reggie King, who'd left to go solo and having briefly toyed with the name Azoth, they taped the Whiteman-dominated demos, which were issued belatedly on Dojo in 1985. These have a soft, West Coast psychedelic feel with very pleasant harmonies. In 1969 they evolved into Mighty Baby. Bam King was also later in Ace. Most of The Action returned for Reggie King's eventual solo album.
Compilation appearances have included: Baby You've Got It on My Generation (LP); Land Of 1000 Dances on R&B At Abbey Road (CD); and Wasn't It You on Broken Dreams, Vol. 5 (LP). Dustbin Full Of Rubbish (LP) meanwhile gave an airing to Brain and Little Boy, two tracks from the shelved 1967 album project. This eventually was released on LP and CD as Brain in 1996, with 15 tracks of demos, mainly recorded at Polydor and Advision studios in '67/'68. More recently this has been reissued as Rolled Gold - taken from the mastertapes.
In 1985, Castle Communications issued a strange five-track 12" item, Action Speaks Louder Than Words. The cover was a tinted version of the Edsel insert. All five tracks were written by Ian Whiteman and comprise the floating, progressive music that Mighty Baby are remembered for. The likelihood is that they were demos dating from 1968 just before Mighty Baby got a deal with Head Records. The record company probably used the Action name because they were better known due to the Edsel reissues.